The West Village just got a whole lot sweeter.

This July, Benji's Buns officially opened its doors at 122 Christopher Street, bringing London's beloved cinnamon bun phenomenon straight to the heart of NYC. If you've been searching for 'new bakery West Village,' 'best cinnamon buns NYC,' or 'where to find gooey, oversized, impossibly delicious cinnamon rolls in Manhattan'—your search just ended.

This isn't just another bakery opening. It's the arrival of a brand that turned a humble market stall into a booming bun empire in London—and now, it's ready to take NYC by storm.

From London Market Stalls to NYC Icon: The Benji's Buns Story

Every great business has an origin story. Benji's Buns started in London as a small market stall selling fresh-baked cinnamon buns to curious passersby. The concept was simple: oversized, gooey, ridiculously indulgent cinnamon rolls made fresh daily, with rotating flavors that kept people coming back week after week.

Word spread fast. The stall became a neighborhood favorite. Lines formed. Instagram posts multiplied. And before long, Benji's Buns wasn't just a market stall—it was a full-blown sensation.

The founder, Benjamin Michael (better known as Benji), raised over $250,000 in investment and opened two brick-and-mortar shops in London within two years. The brand became synonymous with quality, creativity, and that perfect balance of nostalgia and novelty that makes cinnamon buns irresistible.

But Benji had bigger plans. New York City—the ultimate proving ground for food businesses—was calling. And in July 2025, Benji's Buns answered.

Visit benjibuns.com

Why the West Village? Because It's Perfect.

When it came time to choose a location for Benji's Buns in NYC, the West Village was the obvious choice. Here's why:

Community Vibe

The West Village isn't just a neighborhood—it's a community. People know their neighbors. They support local businesses. They care about quality over convenience. It's the kind of place where a bakery can become more than just a shop; it can become a gathering spot, a tradition, a part of the fabric of daily life.

Benji's Buns isn't trying to be a faceless chain. We're here to be your neighborhood cinnamon bun shop—the place you stop by on Saturday mornings, the spot you bring out-of-town friends, the bakery you recommend without hesitation.

Dessert Culture

The West Village has a thriving dessert scene. From iconic ice cream shops to artisanal bakeries, this neighborhood knows good sweets. And that's exactly the kind of environment where Benji's Buns thrives.

We're not competing with the dessert culture here—we're adding to it. Our oversized, gooey cinnamon buns fill a niche that's been missing: a dedicated cinnamon roll specialist with rotating flavors, late-night hours, and a product that's Instagram-worthy and mouth-wateringly delicious.

Nightlife & Late-Night Energy

The West Village comes alive at night. Whether it's date night, girls' night out, or just a spontaneous late-evening stroll, people are out and about—and they're looking for something sweet to cap off the night.

That's where Benji's Buns comes in. We're open until midnight on weekends, making us one of the only cinnamon bun shops in NYC with late-night hours. Post-dinner dessert? We've got you. Late-night craving? We're here. Need something indulgent at 11 PM on a Saturday? Pull up.

Dog-Friendly Energy

Let's be honest: the West Village is dog heaven. Every other person walking down the street has a furry companion by their side. And Benji's Buns? We love dogs.

That's why we launched Paws & Buns Tuesday—a weekly tradition where Bun Club members get discounts for bringing their pets into the shop. It's just one of the ways we're embracing the community spirit that makes the West Village so special.

Christopher Street: High Visibility, Iconic Location

122 Christopher Street isn't just an address—it's a destination. This iconic West Village street is known for its vibrant energy, historic charm, and constant foot traffic. Whether you're a local or a tourist, if you're in the West Village, you're probably walking down Christopher Street.

It's the perfect spot for a dessert destination. High visibility, easy access, surrounded by other beloved local businesses, and right in the heart of everything that makes the West Village great.

What Makes Benji's Buns Different

The West Village already has incredible bakeries and dessert shops. So what makes Benji's Buns stand out? Here's what sets us apart:

Oversized, Gooey, Shareable Buns

Our cinnamon buns are massive—roughly 4-5 inches in diameter, thick, soft, and loaded with cinnamon swirl and frosting. One bun easily feeds two people (though we won't judge if you keep it all to yourself). These aren't dainty pastries. They're indulgent, over-the-top, and absolutely worth every calorie.

Rotating Gourmet Flavors

While we offer staple flavors like Original Glazed, Vanilla Frosted, and Lotus Biscoff, we also rotate in weekly and seasonal specials. Oreo Cookie, Strawberries & Cream, Pumpkin Spice, Barbie-themed pink buns—our flavor lineup is constantly evolving, which means there's always something new to try.

This keeps our regulars coming back and gives first-timers a reason to return. You're not just buying a cinnamon bun—you're discovering what's next.

Late-Night Hours

Most bakeries close early. Benji's Buns stays open until midnight on weekends. That's a game-changer for anyone craving something sweet after dinner, drinks, or a night out in the West Village.

We're not competing with the morning bakery rush—we're owning the evening dessert crowd. And in a neighborhood as lively as the West Village, that's exactly where we want to be.

Specialty Coffee Program

Great cinnamon buns deserve great coffee. That's why we've partnered with quality roasters like Intelligentsia to create a coffee program that complements our buns perfectly. Whether you want a classic espresso or a creamy latte to go with your Vanilla Frosted bun, we've got you covered.

Community-Focused Traditions

From Paws & Buns Tuesday (our weekly pet-friendly discount) to the Bun Club loyalty program, we're building traditions that make Benji's Buns more than just a place to grab a quick dessert. We want to be part of your routine, your celebrations, your late-night adventures.

Grand Opening: What to Expect

Now that we're officially open, here's what you need to know about visiting Benji's Buns:

Location & Hours

Address: 122 Christopher Street, West Village, New York City

Hours:
Weekdays: 10 AM – 10 PM
Friday – Sunday: 10 AM – 12 AM (midnight)
Yes, you read that right—we're open until midnight on weekends. Perfect for those late-night cravings.

Initial Menu Offerings

Our menu features:

Staple Flavors: Original Glazed, Vanilla Frosted (cream cheese icing), Lotus Biscoff, and a rotating chocolate option

Weekly Specials: Rotating flavors that change every 1-2 weeks (check our website or Instagram for the latest)

Singles & Packs: Available as single buns, 3-packs, and 6-packs with volume discounts

Coffee Program: specialty coffee, hot chocolate, and so much more to quench that thirst

Community Involvement

We're not just opening a shop—we're becoming part of the West Village community. That means:

•Supporting local events and neighborhood initiatives

•Creating traditions like Paws & Buns Tuesday for pet owners

•Building relationships with nearby businesses and residents

•Listening to feedback and evolving based on what our neighbors want

We're here for the long haul, and we want to make sure Benji's Buns becomes a place you love as much as we do.

What People Are Already Saying

Since opening our doors in July, the response has been incredible. Customers are raving about the size of our buns, the quality of our ingredients, and the rotating flavors that keep them coming back.

Social media is buzzing with photos of our gooey, frosting-dripping buns. Reviews are pouring in praising our late-night hours and friendly service. And the West Village community has welcomed us with open arms (and empty stomachs).

We're just getting started, but we're already seeing that the West Village is the perfect home for Benji's Buns.

Why This Matters for NYC Dessert Lovers

New York City has no shortage of bakeries, dessert shops, and sweet spots. But Benji's Buns brings something different to the table: a focused, passionate, community-driven approach to cinnamon buns.

We're not trying to be everything to everyone. We're trying to be the absolute best at one thing: gooey, oversized, impossibly delicious cinnamon buns that make you stop scrolling, make you stand in line, and make you come back for more.

If you've been searching for 'new dessert shop NYC,' 'cinnamon rolls West Village,' or 'best bakery opening NYC,' your search just ended. Benji's Buns is here, and we're ready to become your new favorite spot.

Come Visit Us

The West Village just got sweeter, and we can't wait to welcome you to Benji's Buns. Whether you're a longtime neighborhood resident or a first-time visitor, we're here to make your day (or night) a little more delicious.

Stop by 122 Christopher Street. Try our buns. Meet the team. Become part of the story.

Welcome to Benji's Buns. Welcome to the West Village's newest cinnamon roll destination. Welcome home.

Ready to try NYC's newest cinnamon bun obsession?

Visit us at 122 Christopher Street or order online at www.benjisbuns.com

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