The Story
Behind the Bun
"From a London Kitchen to the West Village"
The Heart of Benji's Buns
A Journey Shaped by Resilience and Creativity
When the world shut down during lockdown, Benji faced one of the hardest moments of his life. Illness hit suddenly, forcing him into isolation while his health declined. He lost weight, strength, and muscle but he refused to lose hope. In search of joy and stability, he turned to the one place that still felt safe: the kitchen.
Baking became his lifeline. Cinnamon rolls became his comfort. And slowly, the kitchen became where he found his strength again. What started as a small personal ritual quickly grew into something much bigger: a new purpose, a new passion, and eventually a new business.
From Healing to a Viral Bakery in London
A Dream Rises in London
As Benji healed, he began sharing his cinnamon rolls with friends, neighbors, and eventually customers. What began as a simple lockdown project transformed into a small market stall — and then into two full bakery locations in London in under two years.
His story gained attention across London. He appeared in interviews, morning shows, and online publications sharing how baking helped him overcome illness and rebuild his life.
"This wasn't just a bakery. It was a symbol of resilience, joy, and starting again."
Benji became known for:
- • His bright yellow boxes
- • His rotating seasonal flavors
- • His over-the-top fillings
- • His creativity and willingness to reinvent a classic
- • His warm personality and uplifting mission
- • His signature gooey cinnamon bun that became a local obsession
The Move to New York
Bringing the Best Buns to the Best City in the World
After finding success in London, Benji followed the pull of a lifelong dream: bringing his artisan cinnamon roll buns to New York City. He chose the West Village, a neighborhood known for its charm, creativity, and food culture, as the home for the next chapter of Benji's Buns. He arrived not just with recipes, but with purpose: to create a bakery that brought warmth, comfort, and happiness to New Yorkers and visitors from around the world.
Today, Benji's Buns stands as one of the West Village's most popular dessert spots, known for:
- ✓Fresh-baked cinnamon buns daily
- ✓Lower-calorie indulgence compared to traditional buns
- ✓Creative artisan rotating flavors
- ✓Whipped fillings, soft doughs, fruit layers, and delicious toppings
But most importantly, it represents Benji's belief that food has the power to heal, uplift, and connect us no matter where we come from.
A Founder Fueled by Joy, Hope, and a Growing NYC Dream
Baking Joy Into Every Bite
And Building a Sweeter Future for New York
Benji's philosophy is simple and deeply personal: good food should make you feel good inside and out. It's the same philosophy that carried him through his illness, guided him back to strength in the kitchen, and inspired every swirl, filling, and flavor he creates today. His buns are baked fresh each morning, crafted with love, creativity, and a blend of London charm and pure New York energy.
And just like his own journey, the story of Benji's Buns continues to grow. Benji didn't come to the West Village just to open a bakery. He came to build something meaningful: a place that sparks joy, comfort, and connection in one of the greatest cities in the world.
As the brand expands with new flavors, seasonal creations, limited drops, and plans for more New York locations, the mission remains the same: spread happiness across the city, one cinnamon bun at a time.
Be A Part of the Story
Visit Our West Village Shop
Come say hi and grab a fresh bun at 122 Christopher Street, New York, NY 10014.
Partner with Benji's Buns
Join our community of creators, food lovers, and storytellers sharing NYC's sweetest moments.
Bring Home the Joy
Fresh, warm, gooey cinnamon buns baked daily in the heart of the West Village.
Join Our Bun Club
Enjoy exclusive flavors, 10% off in-store orders, and the freshest buns in New York City.